Blogging has taken over the internet community as we are encouraged to share our ideas, teach others, and express our passions with the world. Even more convenient is the fact that we can do this from anywhere, at anytime. Blogging has become so popular, that according to a recent study, nearly 77% of all internet users are also internet blog readers. This means blogging has an effect on us more than ever. Blogging may influence our opinions, convince us to purchase new products, and most importantly, allows to be open to a whole new world of learning. Expertise on a wide variety of subjects are able to express their knowledge to an endless community eager to learn. What we have available to us is an infinite teacher-to-student interaction ready to be used.
Why, then, shouldn’t we integrate blogging into the world of online education? Not only will teachers be able to share what is going on in their classroom, but students will be able to share their ideas, information, and knowledge of the topics they’re interested in. Combining blogs with the classroom allows students and teachers to share their passions with an entire institution community all at once.
In addition, businesses benefit from the blogging to their clients. According to a study, small businesses with blogs generate 126% more leads, 81% of US consumers trust information from business blogs, and nearly 61% of customers have made a purchase based off a business blog post. Directly connecting a blog program with business social media allows businesses to reach out to their customers while allowing customers to provide feedback.
With it’s feature, iQ technologies has provided schools, businesses, and any other network to utilize blogging for their brand or organization. Along with many other features, iQ provides members with:
• Full WYSIWYG editor
• Timeline of all blog posts
• Create private blogs (by invitation only)
• Create public open blogs
• Create secret blogs (not listed in directory)
• Define blogs with categories and tags
• Integration of blog within activity stream
• Target audience within stream | network
• Share blog on popular social networking sites (e.g., Google+, Facebook, Twitter)
• Draft and Publish states
• Multi-author support
• Comment integration
Be smart about your education, business, branding, or organization. Allow today’s latest tools and technologies to enhance your way of connecting to your audience.
Research Citations provided by: Ignitedspot Outsourced Accounting: http://www.social4retail.com/the-blog-economy-blogging-stats-infographic-2014.html