Part of an interesting article from Forbes.
“While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from ‘should have’ to ‘must have’ will occur in 2014.
Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.
As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.
The benefits of social media are many, but they include:
Improved social signals (which are a factor in the search ranking algorithm).
Company branding
Improved brand awareness
Word-of-mouth advertising
Increased customer loyalty and trust
Improved audience reach and influence”
Social media is the future to generate traffic and revenue for various companies and organizations.